MEDIA
MEDIA
MEDIA

STRATEGY
AND MARKETING

STRATEGY
AND MARKETING

STRATEGY
AND MARKETING

COMPANY
COMPANY
COMPANY

UA24.tv

UA24.tv

UA24.tv

ROLE
ROLE
ROLE

Digital Specialist

Digital Specialist

Digital Specialist

EXPERTISE
EXPERTISE
EXPERTISE

Media & Design

Media & Design

Media & Design

YEAR
YEAR
YEAR

2022

2022

2022

Project description

Project description

Project description

For two years, I designed and created graphic and video materials, including developing a growth strategy from scratch for the project and building an active community.

Timeline

For two years, I designed and created graphic and video materials.

Background

UA24.tv was established in March 2022 to meet the significant demand for information about life in Poland among those arriving from Ukraine. This platform was designed to provide essential resources, news, and updates. By addressing the informational needs of the Ukrainian community, UA24.tv plays a crucial role in supporting their transition and fostering a sense of connection and belonging.

UA24.tv was established in March 2022 to meet the significant demand for information about life in Poland among those arriving from Ukraine. This platform was designed to provide essential resources, news, and updates. By addressing the informational needs of the Ukrainian community, UA24.tv plays a crucial role in supporting their transition and fostering a sense of connection and belonging.

UA24.tv was established in March 2022 to meet the significant demand for information about life in Poland among those arriving from Ukraine. This platform was designed to provide essential resources, news, and updates. By addressing the informational needs of the Ukrainian community, UA24.tv plays a crucial role in supporting their transition and fostering a sense of connection and belonging.

Process

Process

Process

The process involved several stages:

Analysis & research

I started with analyzing the project's needs, expectations, and its potential audience.

Development strategy

Based on gathered data, I created a comprehensive growth strategy, defining goals, action plans, and marketing strategies.

Graphic design

Over the following months, I focused on designing graphic materials, including logos, graphics, and other visual elements in line with the established strategy.Simultaneously, I engaged in video production, creating promotional content.

Community building

I actively participated in building a community around the project, organizing events, conducting PR activities, and engaging on social media platforms.

Solution

Solution

Solution

Implemented solutions included creating a cohesive visual identity, developing a project growth strategy, producing high-quality graphic and video materials, implementing them across various campaigns, fostering an active community, and optimizing based on feedback and data analysis.

Results

Results

Results

Over 500 episodes of various topics have been published on the UA24.tv platform

Improved Brand Visibility

Through strategic analysis and research, the project's visibility and recognition among the target audience were enhanced.

Visual Appeal and Brand Identity

The graphic design efforts resulted in visually appealing materials such as logos and graphics that aligned well with the project's established strategy.

Community Engagement

Actively building a community around the project through events, PR activities, and social media engagement fostered a strong connection with the audience.