The goal was to create icon concepts for RoomMate, a brand dedicated to providing comfort and coziness through its unique loungewear.
Timeline
From explorations to final designs in 1 week while working with multiple projects at the same time
Background
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Understanding the Brand
I thoroughly familiarized myself with RoomMate's philosophy and values to understand the emotions and message the icons should convey.
Inspiration & Sketching
Inspired by the comfort and coziness that RoomMate offers, I began sketching icons symbolizing home comfort, relaxation, and individuality.
Graphic Design
Using tools such as Adobe Illustrator, I transformed the sketches into digital form. Each icon was created with elegance, simplicity, and recognizability in mind.
User Testing
I conducted tests among potential users to ensure the icons were intuitive and accurately conveyed the brand's spirit.
The icons designed for RoomMate reflect the comfort the brand offers. They are crafted to remind users that with RoomMate, they always feel beautiful and unique, no matter the circumstances.
In summary, the icon project for Roommate was a success, delivering both visual and functional benefits. Collaborating with the Roommate team was productive, and I am pleased to have contributed to the development of their product.
Visual Consistency
The created icon set significantly improved the visual consistency of the Roommate app, positively influencing user perception of the brand.
Enhanced Navigation
The new icons were more intuitive, simplifying navigation and increasing user satisfaction