Client, Akvarel Nail and Beauty Studio, focused on redefining beauty and wellness experiences through innovative scheduling solutions, with my role being the branding and logo design for the company.
Timeline
The execution time was 3 weeks.
Background
Akvarel Nail and Beauty Studio focuses on simplicity and convenience, providing an intuitive appointment scheduling process, a wide range of services, and personalized recommendations to help clients find ideal options that suit their preferences. Real-time availability, secure payment options, and customer support ensure a seamless and enjoyable beauty and wellness experience.
Research & analysis
It begins with market research, competitive analysis, and understanding the target audience to grasp the context and client's needs. These insights help define the brand's unique attributes and its market positioning.
Strategy development
Based on gathered insights, a branding strategy is formulated, encompassing the brand's goals, values, mission, and key messaging. This strategy serves as the foundation for further design work.
Conceptual design
Designing starts with developing various logo concepts. The focus is on creating visual representations of the brand that reflect its personality, values, and attract the target audience's attention.
Visual identity
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
By adapting the logo for various needs, we achieved brand consistency across all marketing and communication materials, which strengthened its visual identity. The logo maintained clarity and aesthetic appeal in both small and large scales, enabling effective use in print, digital media, and promotional materials.